AnswerThePublic

Ideation, planning, production, webinar host, seeding, social.

Raise awareness of AnswerThePublic with potential new customers and increase engagement with existing customers.

Traditionally, planning and research teams defaulted to research methods like surveys and focus groups. Then social listening began, and was the default digital research method. But a small handful of marketers had begun using search listening - the process of using search data to power their businesses - for consumer research. AnswerThePublic is a search listening tool.

Launch a free webinar series that would help people globally understand the benefits and techniques of ‘Search Listening’. The series would focus on how to use search data to ‘read people’s minds and make better business decisions’. The webinar series would run monthly, and everyone that attended would receive detailed notes from the speakers. The sessions would also be added to AnswerThePublics YouTube channel (which was activated at webinar launch), meaning anyone looking for search insight support could access the content.